Common Mistakes Lao Startups Make When Buying a Website

In the excitement of going digital, many Lao startups rush into website purchases without proper due diligence. This often leads to wasted investments, legal disputes, or low returns. By understanding common mistakes, entrepreneurs can make safer and smarter choices.


Mistake 1: Not Checking Website Ownership
Failing to verify legal ownership can result in domain disputes.
Some sellers don’t have transfer rights, leaving buyers stuck with a useless site.
Tip: Always ask for domain registrar access proof before paying.


Mistake 2: Ignoring Traffic and SEO Data
A website may show high traffic, but most of it could be from fake bots or paid ads.
If traffic is not targeted to the Lao market, the site may bring zero sales.
Tip: Check Google Analytics reports for traffic sources and audience geography.


Mistake 3: Underestimating Hidden Costs
Hosting, domain renewals, design updates, and security upgrades can add up.
Many startups spend more on maintenance than the initial purchase.

Mistake 4: Lack of Security Checks
Websites without SSL certificates risk customer data theft.
No backup system means losing everything in case of a hack.
Example: A Lao startup lost customer payment records after buying a site without proper security.


Mistake 5: Rushing the Decision
Impatience leads to overpaying or buying from unreliable sellers.
A proper evaluation might take 1–2 weeks but saves thousands in the long run.

Mistake 6: Ignoring Localization Needs
Many bought websites are designed for Western markets.
Without support for Lao kip, local banks, or Lao language, customers may not trust the site.

Conclusion
By avoiding mistakes such as ignoring ownership, skipping SEO checks, and underestimating hidden costs, Lao startups can ensure safe investments. Careful planning and localization are the keys to long-term success.


About CITS Laos
CITS Laos trains entrepreneurs on safe website buying practices. We provide consulting, evaluation, and technical support to help startups avoid costly mistakes.